With all of the advances in technology, it is rare to talk to someone that has found a job without using the internet in at least part of their experience. People are now able to search for jobs, apply, and even, unfortunately, lose their jobs according to what they post online. The unemployed, and companies in need of help are all able to create opportunities for themselves in the virtual world, and are able to interact with each other in all new ways. Whether the job is near them, or not, people are still able to make sure that employers receive their resume’s and gain their spot within the growing number of potential new hires.
Apart from being able to search for jobs, people can also go online, post reviews about a company’s product, and wind up with a job working for them. Companies are constantly looking for a new and innovative way of reaching the masses, and if they can find ways of making it less expensive without having to hire a cheesy infomercial host, all the better. People want to hear reviews from real users of the product, which is why companies like JetBlue employed their Crew Blue ambassadors on college campuses nationwide to host events and promote their airlines.
In an article by Joe Light from the Wall Street Journal called "Recruiters Troll Facebook for Candidates They Like", the author states that Facebook, one of the biggest social media sites that always seems to be on trend, has noted the way companies are hiring, and has already tapped into this mode by creating the BeKnown app that allows users to communicate with each other about potential jobs. The company hasn’t completely taken over the job market yet, but with the millions of users it has, the potential is there. Many people are upset at this prospect though, and think it will be an invasion of privacy if employers are able to see all the information on their Facebook page, but they should realize that nothing posted online is private anymore, and should be more careful about what exactly they post.
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