As of right now, I am striving to be a successful advertiser. Because advertising is about sales and figuring out what people relate to in order to achieve those sales, it is important to know the difference between demographics and how they think, or rather, how they spend and focus their spending habits. According to Marketing: An Introduction 10th Edition by Gary Armstrong and Philip Kotler, “demography is the study of human populations in terms of size, density, location, age, gender, race, occupation, and other statistics.” With this in mind, I am a “Millenial, or Generation Y” because I was born between the years 1977 and 2000.
One thing that distinguishes Generation Y from the previous Generation X, is the advancement of technology and how much we use it. Generation Y, for the most part, has never been without certain technologies. We’ve never really had to write letters because we have emails and text messages, we always are in reach with the advent of cell phones. We’ve always been comfortable with transportation by being able to have air conditioning in our cars and radio or iPods even to keep us entertained while on the road. We are used to having things our way, and don’t always understand if we cannot have them right now. Technology has made us increasingly demanding because it has changed the way we’ve gotten our information.
Apart from the advances in technology, familiar structures have changed with our generation as well. We no longer expect women to stay home and take care of the children. They do that, and work. We are out in society as well as a great presence within the home, and we like it that way, or at least, I do. I like the idea of being able to do and have it all. Generation Y’s description fits me perfectly.
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